J. Pason Gaddis serves as the Managing Partner and CEO of Hoffmann Media Group, a prominent division within the Hoffmann Family of Companies. With a wealth of experience spanning more than 25 years, Pason is a seasoned senior executive renowned for his achievements in overseeing media, advertising, and technology-driven enterprises. Pason’s expertise also encompasses substantial knowledge in business development and financial modeling. His contributions have been celebrated with honors including the Junior Achievement Laureate recognition, as well as inclusion in Gulfshore Life magazine’s esteemed list of the top 40 influential leaders of the past decade in Southwest Florida.

Megan Roberts is the Director of Advertising Operations for Hoffmann Media Group, excelling with 18 years in advertising, marketing, and events. As a key member of our company’s management team, she is tasked with planning, coordinating, and supervising various operational functions to ensure smooth business operations and the attainment of performance targets. She enhances workflows, surpasses advertiser expectations, and promotes interdepartmental synergy. Megan’s holistic philosophy extends beyond her role, evident in her volunteerism, commitment to fitness, and cherished family time.

Melissa Vogt is the Group Publisher for Florida Media Group, overseeing multiple editions throughout the state. In this role, she leads the sales and editorial teams, driving the publication’s strategic growth, content excellence, and revenue development. She is committed to ensuring Florida Weekly delivers trusted and meaningful journalism that connects with readers, fosters engagement, and empowers communities with the knowledge they need to stay informed and inspired.

Previously, Melissa served as the Lee County Publisher/Market Director for Florida Media Group and prior to that as the general manager and marketing/public relations director at Broadway Palm Dinner Theatre. A recognized leader in Southwest Florida, Melissa received TRAVELHOST Magazine’s Hospitality Award in 2011, was named one of Gulfshore Business Magazine’s 40-Under-40 in 2017, and was a Young Professional of the Year finalist for The News-Press 2017 People of the Year. She actively contributes to the community locally and on the state level through her roles on the board of directors for the Florida Attractions Association, Greater Fort Myers Chamber of Commerce, and Our Mother’s Home.

A lifelong resident of Florida, Melissa’s deep-rooted passion, industry expertise, and commitment to excellence continue to shape the region’s media landscape.

Kim Ruley is the Group Publisher of The St. Ignace News and Mackinac Island Town Crier, moving into the role with over 15 years of experience in multiple aspects of the newspaper and printing industries, including advertising sales, graphic design, page layout and more. She previously served as the production manager of both newspapers and the full-service St. Ignace News Print Shop, overseeing graphic designers, managing the day-to-day operation of the print shop, and leading her team to meet deadlines and turn on a dime when necessary. She is committed to high-quality journalism, print products, and community connection, and has a true passion for helping others succeed. Kim earned a Bachelor of Science degree in Photography from Northern Michigan University’s DeVos School of Art & Design in Marquette, Michigan, where her deep connection with the outdoors began. Outside of work, Kim captures the beauty of nature through her lens, showcasing her deep appreciation for the natural world and conservation.