Leadership
J. Pason Gaddis
J. Pason Gaddis serves as the Managing Partner and CEO of Hoffmann Media Group, a prominent division within the Hoffmann Family of Companies. With a wealth of experience spanning more than 25 years, Pason is a seasoned senior executive renowned for his achievements in overseeing media, advertising, and technology-driven enterprises. Pason’s expertise also encompasses substantial knowledge in business development and financial modeling. His contributions have been celebrated with honors including the Junior Achievement Laureate recognition, as well as inclusion in Gulfshore Life magazine’s esteemed list of the top 40 influential leaders of the past decade in Southwest Florida.
J. Pason Gaddis
CEO
Kelli Carico
With almost 17 years at Hoffmann Media Group, Kelli Carico is an integral leader, serving as Director of Finance & Human Resources. Growing up in the newspaper industry, she began as a high school newspaper assistant editor. Her expertise fuels growth and cultivates a lively workplace. She enjoys helping employees grow and develop. Skillfully balancing finance, interpersonal aptitude, and zeal, she exemplifies transformative leadership at Hoffmann Media Group. Hailing from Florida, she enjoys its diverse activities. Beyond work, she travels and enjoys attending concerts and other events with her family.
Kelli Carico
Director of Finance/Human Resources
Megan Roberts
Megan Roberts is the Director of Advertising Operations for Hoffmann Media Group, excelling with 18 years in advertising, marketing, and events. As a key member of our company’s management team, she is tasked with planning, coordinating, and supervising various operational functions to ensure smooth business operations and the attainment of performance targets. She enhances workflows, surpasses advertiser expectations, and promotes interdepartmental synergy. Megan’s holistic philosophy extends beyond her role, evident in her volunteerism, commitment to fitness, and cherished family time.
Megan Roberts
Director of Advertising Operations
Alisa Bowman
Alisa Bowman, a media publications veteran with over 20 years of experience spanning print, digital, and web domains, excels as Hoffmann Media Group’s Director of Content Operations. Her unwavering dedication, profound organizational prowess, and stellar leadership shine as she adeptly guides the content operations of our publications, working with the editorial, production and graphic design teams. Before joining HMG, she spent over a decade in Western North Carolina as the Creative Services Director for a national catalog company and effectively managed a couple small printing enterprises. Alisa’s wealth of experience and unwavering dedication continuously propel Hoffmann Media Group to new heights, keeping up with the ever changing trends in the media industry. Outside the professional arena, she finds balance and rejuvenation in family moments, literary adventures, thought-provoking docuseries and invigorating swims, proudly calling Cape Coral home.
Alisa Bowman
Director of Content Operations
Cindy Giles
Cindy Giles, a native Floridian serves as the Group Publisher and Director of Operations for Florida Weekly, a division of Hoffman Media Group. Cindy’s career has spanned over 35 years in Media advertising; including owning a direct mail company and being a manager at Scripps Media, and Gannett Co. Cindy oversees the day-to-day operations and is committed to the company’s revenue goals.
Cindy Giles
Group Publisher
Florida Weekly
Angela Schivinski
Angela Schivinski serves as the Group Publisher for Florida Health Care News and iFoundMyDoctor.com. She is a seasoned publisher and sales director, merging strategic marketing expertise with a flair for captivating content. Since joining the company in 2011, she has a proven record of cultivating strong client relationships, driving substantial revenue growth. Her leadership has nurtured high-performing sales teams, while her innovative publishing approach combines brand messaging with compelling storytelling. Angela’s unique skill set bridges the gap between advertisers and readers, cementing her as a dynamic force in media and advertising. Off the clock, she serves on the Board of Directors for multiple not-for-profits and is an avid equestrian.
Angela Schivinski
Group Publisher
Florida Health Care News
Kim Ruley
Kim Ruley is the Group Publisher of The St. Ignace News and Mackinac Island Town Crier, moving into the role with over 15 years of experience in multiple aspects of the newspaper and printing industries, including advertising sales, graphic design, page layout and more. She previously served as the production manager of both newspapers and the full-service St. Ignace News Print Shop, overseeing graphic designers, managing the day-to-day operation of the print shop, and leading her team to meet deadlines and turn on a dime when necessary. She is committed to high-quality journalism, print products, and community connection, and has a true passion for helping others succeed. Kim earned a Bachelor of Science degree in Photography from Northern Michigan University’s DeVos School of Art & Design in Marquette, Michigan, where her deep connection with the outdoors began. Outside of work, Kim captures the beauty of nature through her lens, showcasing her deep appreciation for the natural world and conservation.
Kim Ruley
Group Publisher
St. Ignace News & Mackinac Island Town Crier
Dan Evans
Dan Evans is an accomplished media executive and journalist with more than two decades of experience in newsroom leadership, digital transformation, and community engagement. He currently serves as the editor and publisher of Napa Valley Publishing, where he is responsible for overseeing editorial content, business strategy, and audience growth.
Prior to this role, Dan held leadership positions at various media organizations, including at the Los Angeles Times, where he contributed to newsroom strategy, sustainability, and innovation. With a strong commitment to local journalism, Dan has focused on developing new digital initiatives to better serve diverse audience segments, especially those underserved by traditional news outlets.
His expertise spans strategic planning, newsroom operations, and fostering partnerships to build sustainable journalism models. His approach emphasizes collaboration, innovative storytelling, and ensuring that news remains accessible and relevant to the community. Throughout his career, he has worked to bridge the gap between legacy news organizations and modern, digital-first practices.
Dan is also an accomplished neon artist, and his pieces have been on display in the Delta Sky Club at the JFK and LAX airport locations.
Dan Evans
Group Publisher
Napa Valley Register & St. Helena Star
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